Put Your Brand on the Ave.
Hoops on the Ave is the Eastern Shore’s premier basketball and culture festival — now in its 5th year. Partner with us and connect your brand to 1,000+ highly engaged attendees, a tri-state audience, and a community that shows up.
Friday, June 13, 2026 · Crown Sports Center, Fruitland MD · Free Admission · 1,000+ Attendees
More than an event. A movement.
Hoops on the Ave sits at the intersection of sports, culture, and community. Sponsoring HOTA puts your brand in front of a deeply engaged, multi-generational audience that comes ready to participate — not just watch.
11,000+
Cumulative attendees
over 4 years from the tri-state area
Brand presence
Your logo on courts, signage, shirts, and digital — in front of 1,000+ people all day long.
53K+
Social accounts reached
in the 2024–2025 campaign window
Free, family fun
Free admission means your brand is associated with access, inclusion, and giving back to the community.
212%
Increase in engagement
year over year, 2024 to 2025
Hometeam givebacks
T-shirts, games, and branded giveaways keep your name in attendees’ hands long after the event.
120K+
Total impressions
across all social platforms over 3 years
Go big or go home
HOTA’s goal is Mid-Atlantic Classic status. Getting in now means growing with the event as it scales.
An audience that’s already bought in.
Who attends
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Families and parents with children — free admission and kids zone drive family attendance
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Basketball players and athletes from the Eastern Shore and tri-state area
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Young adults 18–35 — the core audience for basketball culture, music, and streetwear
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Community organizations, nonprofits, and local business owners
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Music fans drawn by the hip-hop, R&B, Go-Go, and Reggae lineup
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Sneaker enthusiasts and collectors at the Sneaker Market
Where they come from
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Salisbury, Fruitland, and the immediate Eastern Shore community
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Wicomico, Worcester, Somerset, and Dorchester counties
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Dover, DE and Wilmington, DE — strong Delaware corridor attendance
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Baltimore, MD and Washington D.C. metro area
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Virginia Beach, VA — within the 2-hour drive radius of Crown Sports Center
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Philadelphia, PA — directly in HOTA’s Mid-Atlantic reach zone
An audience that’s already bought in.
From title naming rights to court-side visibility, we have a package for every budget and every goal. Spots are limited — two tiers sold out in 2024.
TIER 1
Title Sponsor
$25,000
The biggest stage on the Ave is yours
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Presenting naming rights — event carries your brand name
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Premier logo placement on ALL event materials, signage & website
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8 banners on-site at prime locations
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Custom jersey for Elite Men’s division
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Logo on all event shirts distributed to participants
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4 complimentary registered teams
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Vendor/activation space on-site
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TV, radio & print advertising inclusion
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10+ dedicated social media posts
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Logo on backboard and website
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Stage recognition and PA announcements all day
TIER 2
3v3 Basketball Sponsor
$10,000
Own the tournament. Your name on the courts.
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Presenting rights for the 3v3 tournament
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Area naming rights for the tournament courts
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6 banners on-site in tournament zones
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Logo on all event shirts
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3 complimentary registered teams
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Vendor/activation space on-site
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TV & radio advertising inclusion
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5+ dedicated social media posts
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Logo on backboard and website
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Map & schedule recognition
TIER 4
Outdoor Court Sponsor
$5,000
Your brand on the outdoor hardwood.
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Naming rights for the outdoor court
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4 banners at the outdoor court
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Logo on event shirts
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3 complimentary registered teams
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Vendor/activation space on-site
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5+ social media posts
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Logo on website and map & schedule
TIER 3
Music Stage Sponsor
$7,500
Your name in lights on the main stage.
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Naming rights for the Music Stage
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4 banners in the performance area
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Logo on event shirts
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3 complimentary registered teams
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Vendor/activation space on-site
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5+ dedicated social media posts
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Logo on website and map & schedule
Side-by-side benefits comparison
Thank you to our 2025 partners.
These organizations helped make Year 4 the biggest HOTA yet. We’re proud to work alongside brands and institutions that believe in the Eastern Shore.
Pohanka of Salisbury
Returning Partner
Hennessy Cognac
Returning Partner
Simpson’s Towing
2024 Partner
Wicomico County Rec, Parks & Tourism
Government Partner
Breakthru Beverage Group
2024 Partner
The Apothecarum Dispensary
2024 Partner
City of Salisbury
Government Partner
Aetna
2024 Partner
PNC Bank
Returning Partner
T.E.A.M.
Presenting Partner
Live 97.5
Media Partner
Mizzlehouse Foundation
Community Partner
Extend your reach beyond June 13.
We are taking the Hoops on the Ave energy on the road — three small streetball tournaments in Cambridge, Baltimore, and Wilmington. Fall 2026-Spring 2027
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3 events: Cambridge MD · Baltimore MD · Wilmington DE
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October through early April 2027
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The Mizzle Bus at every event with live art activations
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DJ on-site at every stop
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Custom T-shirts for all participants
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Recap videos for Marketing/Sponsorships
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Full HOTA branding and sponsor presence carried to all events